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Playmob is a market insights platform leveraging games to better understand what people think, feel and value over time.  They work with purpose driven organisations to better equip them with data and insights to make people and planet centric decisions.  They wanted to develop a new and improved scientifically validated measure of climate attitudes to take insights to a new level and be used to inform future climate policy, embedded in globally-popular gaming experiences.

The academic team at QMU was chosen because of the Dr Kristen Knowles  prior research both in gaming psychology and in policy sentiment, including research about how individuals respond to digital environments and in political psychology and policy attitudes. This was expertise Playmob Labs didn’t have in-house and had been searching for but had not yet found.

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